1/21/2024 0 Comments Typepad shopping cart![]() Page speed is one of the most important page optimization efforts for any website. Here are some easy steps on how to reduce it! Just like with conversion rate optimization, there are many factors that can influence how many your shopping cart abandonment rate. ![]() 81% of customers are just browsing ecommerce sites because they are conducting online research as to the best available deals. A slow website can increase abandonment by 75%, and loyalty drops 50% when your site is slow. Other major reasons for cart abandonment include: Of course, there can be other reasons that also come into play, such as not having enough product in stock, waning brand loyalty, and checkout errors. Couldn’t trust the site with credit card information (17%).Long or complicated checkout process (26%).Site wanted them to make an account (34%).Shopping Cart Abandonment StatisticsĪccording to the Baymard Institute, these are the most common reasons why customers abandon shopping carts: So instead of looking at shopping cart abandonment as foregone sales, you should instead look at it as a metric for gauging the eventual purchasing intentions of your website visitors. In fact, it takes about five contacts on average before a customer decides to buy from the average business. In fact, only 2% of customers convert on their first visit to an ecommerce shop, and 92% of first-time visitors don’t intend on buying anything from the store at that point. ![]() Some studies say that 75% of site visitors that abandoned their carts planned on returning to the site to make a purchase or continue their research. The online buying process can be complex to deconstruct for the purpose of boosting conversions.
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